groas Blog

SaaS Google Ads strategy for 2026: campaign structure, keyword targeting by funnel stage, benchmarks by sub-vertical, LTV:CAC optimization, and why autonomous AI beats agencies for scaling acquisition.

Google Shopping negative keywords guide: find wasted spend, 100+ starter negatives list, match types, PMax updates 2026, and how to automate management.

The complete ecommerce Google Ads playbook for 2026. Campaign structure, product feed optimisation, PMax strategy, Shopping negative keywords, seasonal planning, and benchmarks by sub-vertical.

Run a free Google Ads audit that evaluates real profitability, wasted spend, and bidding strategy alignment. Goes beyond WordStream's grader to diagnose AND fix your campaigns.

Calculate your exact Target ROAS from profit margins with step-by-step formulas. Fix "limited by budget" issues, avoid learning phase traps, and stop losing money on wrong ROAS targets.

Learn the real difference between ROAS and CPA as advertising metrics, when each one misleads you, and why profit-based optimisation beats both. Includes 2026 benchmarks and decision framework.

Learn which Google Ads metrics drive real profit and which ones agencies use to hide poor performance. CPA, ROAS, CAC, incrementality, and how to evaluate any manager.

Compare DIY, freelancer, agency, and AI options for managing Google Ads in 2026. Real cost breakdowns, performance data, and which option fits your budget.

LLMs are reshaping Google Ads: organic CTR down 61%, CPCs at 6-year highs, and AI platforms recommending brands directly. Here's how smart advertisers are adapting in 2026.