The best blog around AI & Google Ads on the internet.
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Alexander Perelman
Google's Smart Bidding Exploration delivers an 18% increase in converting categories. Learn how this game-changing update works and why autonomous AI is now essential.
David
Complete guide to Performance Max negative keywords in 2025: March's 10,000 limit increase, August's keyword lists rollout, strategies & groas AI optimization.
Privacy Sandbox October 2025 live updates: Cookies staying, APIs underperforming. Latest CMA position, industry adoption rates, what's working now.
What are Google Ads negative keyword limits in October 2025? Official: 5,000 per list. Working: up to 10,000. Performance Max: 10,000 confirmed. Guide by groas.
Google Ads October 2025 Week 2 updates: AI Max global rollout with 27% conversion lifts, Performance Max channel reporting, Smart Bidding Exploration live. Complete roundup by groas.
Conversion Environment Tag deadline extended to September 2025. Complete implementation guide with 94% better attribution accuracy and compliance tips.
New EU political content verification rules for Google Ads take effect September 2025. Avoid €75,000 penalties with complete compliance guide.
Google Ads Customer Match threshold lowered to just 100 users vs 1,000. Small businesses now achieve 156% higher conversion rates with advanced targeting.
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