The Smarter Alternative To
In-House Google Ads Management

groas is designed to replace the execution work - bid management, keyword optimization, ad creation, landing page updates - not strategic thinking. Most companies either fully replace their PPC manager and reinvest the $100K+ in salary elsewhere, or keep one strategist and let groas handle all the manual work. Think of it as eliminating the role of "campaign operator" while keeping (or elevating) the strategic marketing function.

Nothing is lost - all your campaign data, history, and settings remain in your Google Ads account exactly as they are. groas builds on top of your existing campaigns, learning from what your team has already built rather than starting from scratch. Unlike human turnover where knowledge walks out the door, groas retains and compounds everything your team learned, then scales it with AI that never forgets, never takes vacation, and optimizes 24/7.

Absolutely, and we encourage it. Set up groas on a subset of campaigns to run tests for 30 days. You'll get clear performance data showing how key campaign metrics have changed since being connected to groas. This gives you concrete numbers when considering next steps - no guesswork, just data.

If your new hire is performing well, run groas in parallel for one month and compare the results objectively. Most companies find that even talented PPC managers can't match AI operating 168 hours per week with instant optimization. You can then redeploy your hire to higher-value work like conversion rate optimization, creative strategy, or analytics - work that actually moves the business forward rather than daily keyword additions.

Setup takes 5 minutes - just connect the campaigns you want and groas starts optimizing immediately. There's no learning period or observation mode; our agents begins making improvements from day one based on your campaign data and goals.