Industry Expert Thoughts

Google Ads 2027 predictions: campaign type consolidation, the end of keyword targeting, AI-generated creative, first-party data as competitive moat, LLMs as ad surfaces, autonomous campaign management, the privacy paradox, and what advertisers should do now to prepare for the future of PPC.

Google Ads reporting guide: the only metrics that matter for profitability, what to ignore, how to build a real-time dashboard, and why monthly reports are dead.

Adalysis review 2026: honest look at pricing ($149/mo), strengths (ad testing, Quality Score), weaknesses, and how it compares to autonomous AI alternatives.

State of Google Ads AI 2026: what's working (Smart Bidding, AI Max), what's broken (transparency, control), and what advertisers should do about it now.

Free Google Ads ROI calculator: input your spend, revenue, and management costs to find your true ROI. Most businesses overestimate by 20-40%. Check yours now.

Microsoft Ads vs Google Ads 2026: compare market share, CPCs, audiences, and when to use both. Full guide with data, costs, and cross-platform strategy.

Performance Max creative strategy guide: what assets PMax needs, how to organize asset groups, image split vs mix testing, how the algorithm selects creative, interpreting asset performance ratings, creative fatigue refresh cadence, and why AI is replacing manual ad design in 2026.

Google Ads for lawyers: CPCs by practice area, campaign structure, negative keyword strategy, compliance rules, and how AI cuts law firm acquisition costs by 60%.

RSAs in 2026: AI Max rewrites your ad copy automatically. Learn what still needs a human, what AI handles better, and the new copywriting framework.