Industry Expert Thoughts

Google Ads glossary with 120+ terms explained for 2026. Covers CPC, ROAS, Quality Score, AI Max, PMax, Demand Gen, Smart Bidding, and more. Bookmark now.

L'Oreal doubled conversion rates and cut ad spend 31% with AI Max. Full case study breakdown plus Nielsen data from 1M+ campaigns proving AI beats manual.

Google Ads for dentists: real CPC benchmarks, campaign structure, call tracking setup, and how to get more patients without agency fees. 2026 guide.

Google Ads automation for agencies: how autonomous AI lets account managers handle 40+ clients instead of 10. Real capacity math, revenue impact, pricing comparison vs hiring, and why agencies using AI outperform manual PPC management in 2026.

Adzooma review 2026: honest breakdown of features, pricing (free vs paid), limitations, and better alternatives like groas for autonomous Google Ads management.

Ads in AI Overviews are live. CTR dropped 68% on affected queries. Learn where ads appear, how to optimise, and what changes in 2026. Updated guide.

Complete 2026 guide to Google Ads Demand Gen campaigns. Covers Discovery Ads migration, PMax comparison, Demand Gen Drops, creative specs, and strategy.

Google Ads learning phase explained: how long it lasts, what triggers a reset, and how to stop accidentally sabotaging your campaigns. Covers Smart Bidding, Performance Max (4-6 week learning), AI Max, the 50-conversion threshold, and why micro-adjustments beat manual optimization.

Google Ads updates April 2026: AI Max text guidelines live, PMax A/B testing, Shoppable CTV, Merchant Center enforcement, AI Mode ad formats & what's next.