Last updated: February 14, 2026
A homeowner's pipe bursts at 2 AM. Their AC dies during a July heat wave. They notice a leak in the ceiling after a hailstorm. In every one of these moments, the first thing they do is pick up their phone and search Google. Not Yelp. Not Angi. Not the Yellow Pages. Google.
Home services is one of the most competitive and highest-spending verticals in Google Ads. HVAC companies, plumbers, electricians, roofers, painters, and pest control businesses collectively spend billions on search advertising because the math works: a single lead can be worth $200 for a basic repair or $15,000 or more for a full HVAC installation, a roof replacement, or a bathroom remodel. When one phone call can turn into a five-figure job, paying $15 to $80 per click starts to look like a reasonable investment.
But reasonable is not the same as efficient. The majority of home service businesses running Google Ads are hemorrhaging money on DIY searches they should not be showing up for, service areas they do not cover, phone calls from people who want a $50 fix when the minimum service call is $200, and leads that never convert because nobody tracks which calls actually become jobs. The gap between "running Google Ads" and "running Google Ads profitably" is enormous in this industry.
This is the complete Google Ads playbook for home service businesses. Whether you are an HVAC company, plumber, roofer, electrician, painter, or pest control operator, this guide covers the campaign structures, bidding strategies, ad types, and optimization techniques that separate profitable home service advertisers from businesses that burn through budget with nothing to show for it.
The home services vertical is not a single market. It is dozens of distinct markets with wildly different economics, and understanding where your specific trade sits is essential to setting realistic expectations and budgets.
Cost per click varies dramatically by service type. According to 2025 benchmark data, painting and painting services see some of the highest average CPCs at around $14 per click, followed by electricians and electrical contractors at approximately $12, and roofing and gutters at roughly $11. HVAC sits in a wide range, averaging $12 to $30 per click depending on the season and market. Plumbing typically falls in the $10 to $15 range. General contractors average around $8 to $12. Pest control, cleaning services, and landscaping tend to be lower, often in the $5 to $10 range.
But these are national averages, and national averages are almost meaningless for a local business. Your actual CPC depends on your metro area (Dallas, Houston, and Atlanta consistently push CPCs 50 to 100% above national averages), the specific service being searched (emergency services cost far more than routine maintenance), the time of year (HVAC clicks can spike 40% or more during peak summer and winter months), and how many competitors are bidding on the same terms.
Conversion rates across home services average around 7 to 8%, but the range within subcategories is striking. Cleaning and maid services convert at close to 18%. Plumbing and water treatment services convert at 12 to 16%. HVAC, roofing, and remodeling sit in the 3 to 7% range. The pattern makes sense: urgent, lower-ticket services convert at higher rates because the decision is immediate. Higher-ticket services like roofing and remodeling have lower conversion rates because homeowners are comparison shopping and the sales cycle stretches to 60 days or more.
Cost per lead reflects this hierarchy. Roofing and gutters see the highest average CPL in home services at roughly $228 per lead, with premium roofing and remodeling leads running $350 to $500 in competitive markets. Standard HVAC and electrical leads average $100 to $264 depending on whether the work is emergency repair or installation. High-volume services like plumbing, pest control, and cleaning typically generate leads in the $30 to $100 range.
Here is the critical insight that most home service business owners miss: a $228 cost per lead for roofing is not expensive if the average job value is $12,000 to $15,000. A $50 cost per lead for plumbing might actually be terrible if the average job is a $175 faucet repair and only one in four leads converts. The metric that matters is cost per acquired customer relative to the job value, not the raw cost per lead.
Home services demand is among the most cyclical of any industry, and the seasonal patterns are different for every trade. This creates one of the biggest challenges in managing Google Ads for home service businesses: your budget needs to flex constantly throughout the year, and most businesses either overspend during slow periods or underspend during peak demand.
HVAC has a pronounced double peak. Air conditioning repair and installation searches surge from May through August, with the sharpest spike in the first heat wave of the season. Heating repair and furnace installation searches peak from October through January. The shoulder seasons (spring and fall) see significantly lower search volume, sometimes 40 to 60% below peak months. An HVAC company that spends the same budget year-round is dramatically overpaying for clicks in April and underbidding for the highest-value leads in July.
Roofing follows weather events more than calendar seasons. Search volume spikes after major storms, hail events, and periods of heavy rain. These spikes are unpredictable and intense. A hailstorm can increase "roof repair" and "roof replacement" searches in a metro area by 300% or more within 48 hours. Roofers who can rapidly increase their ad spend and visibility after weather events capture enormously valuable demand. Those who are locked into fixed monthly budgets miss the window entirely.
Plumbing has a winter emergency peak (frozen pipes, burst pipes, water heater failures) and a steadier baseline of year-round demand for routine services. Spring brings increased demand for sewer and drain work. Summer tends to be the slowest period for emergency calls but sees more planned renovation work.
Electrical services are relatively stable year-round but spike during home renovation seasons (spring and fall) and holiday periods when outdoor lighting and panel upgrades drive searches.
Pest control is heavily seasonal, peaking in spring and summer when insect and rodent activity increases, then dropping significantly in winter in most markets.
The challenge for any business managing Google Ads manually is that these seasonal shifts require constant budget adjustments, bid changes, and campaign restructuring. If you are working with an agency that adjusts your budget once a month, you are missing storm-driven demand spikes entirely and overspending during slow weeks. If you are doing it yourself, you are probably checking your campaigns when you remember to, which is usually when things are already going wrong.
This is one of the most compelling use cases for autonomous AI management with groas. The platform monitors your campaign performance continuously and adjusts bids and budgets in real time as demand shifts. When a heatwave hits and HVAC searches spike, groas increases bids to capture the surge. When a storm rolls through and roofing demand explodes, the system responds within hours, not days. During slow periods, it pulls back spend automatically to avoid wasting budget on lower-intent traffic. This is not theoretical. It is the difference between a roofer who captures 15 leads in the 72 hours after a major storm and a roofer who does not realize demand spiked until the monthly agency call.
The single biggest structural mistake home service businesses make with Google Ads is running one campaign for everything. A plumber with a single campaign that includes "emergency plumber," "bathroom remodel plumber," and "water heater installation" in the same ad group is guaranteeing poor performance. These three searches represent fundamentally different customer intents with different timelines, different values, and different conversion behaviors.
The framework that works for virtually every home service business separates campaigns into three categories based on urgency and value.
Emergency and urgent service campaigns target searches like "emergency plumber near me," "AC not working," "roof leak repair," "24 hour electrician," and "furnace stopped working." These searches have the highest intent, the shortest decision window (often minutes, not hours), and the highest willingness to pay. Emergency campaigns should have the highest bids because the conversion rate and job value justify the cost. They should run 24/7 with call-only ad formats or call extensions prominently displayed. The landing page should emphasize immediate availability, response time, and one-click calling.
Scheduled service and installation campaigns target searches like "HVAC installation," "roof replacement," "bathroom plumbing remodel," "electrical panel upgrade," and "new AC unit." These searches represent planned purchases with longer decision timelines. The customer is probably getting multiple quotes. These campaigns benefit from more detailed ad copy that highlights qualifications, warranties, and financing options. Landing pages should include before-and-after photos, detailed service descriptions, and an easy way to schedule an estimate. Bids can be slightly lower than emergency campaigns because competition is less frantic, but the job values are typically much higher.
Maintenance and recurring service campaigns target searches like "AC tune up," "annual furnace inspection," "drain cleaning," and "gutter cleaning." These are lower-ticket services but they serve a strategic purpose: they get your business into a customer's home, build trust, and create opportunities to upsell larger projects. A $99 AC tune-up that leads to discovering the system needs replacement is worth far more than $99. Budget these campaigns as customer acquisition tools, not profit centers.
Within each category, structure your campaigns by specific service type. An HVAC company should have separate campaigns (or at minimum, separate ad groups with unique ad copy and landing pages) for AC repair, AC installation, heating repair, furnace installation, and maintenance. A plumber needs separate structures for emergency/drain, water heater, bathroom remodel, and general plumbing. This service-specific structure ensures that someone searching for "water heater installation" sees an ad about water heaters and lands on a page about water heaters, not a generic plumbing page.
Geographic targeting is the final structural element. Set your campaigns to target only the service areas you actually cover, with radius targeting around your base or specific zip code targeting. Add location extensions that show your address and service area. And critically, add negative location targeting for areas you do not serve, especially if you are near a metro boundary. A plumber in the northern suburbs who is getting clicks from the city center 45 minutes away is wasting money on every one of those clicks.
Home service businesses have three distinct ad types available on Google, and the smart move is to use all three in a layered strategy. Each serves a different purpose and captures different types of customers.
Google Local Service Ads (LSAs) appear at the very top of search results, above traditional Search ads and above organic results. They display your business name, Google Verified badge, star rating, and phone number. Customers contact you directly from the ad. The pricing model is pay-per-lead, not pay-per-click. You only pay when a customer calls, messages, or books through the ad.
LSAs are excellent for home services because they capture the highest-intent, most urgent searchers. The person who calls directly from an LSA is ready to hire someone right now. The Google Verified badge (which replaced the Google Guaranteed badge in October 2025) builds trust through background check and license verification. And because you pay per lead rather than per click, you avoid paying for people who click but never contact you.
The drawback of LSAs is limited control. You cannot choose keywords, write custom ad copy, or design landing pages. Google decides when to show your ad based on your service categories, location, reviews, and responsiveness. If your review profile is weak or you do not respond to leads quickly, Google deprioritizes your listing. You also cannot control your cost per lead precisely, though you can set a weekly budget cap.
Search Ads appear below LSAs and give you full control over keywords, ad copy, landing pages, and bidding. This is where the campaign structure we described above lives. Search ads let you target specific services, write compelling copy that differentiates you from competitors, and send traffic to optimized landing pages designed to convert.
Search ads are essential for capturing customers who want to compare options before calling, for promoting specific services or offers (seasonal specials, financing, etc.), and for targeting long-tail keywords that LSAs may not cover (specific equipment brands, specific types of work, specific neighborhoods).
Performance Max campaigns extend your reach beyond Search to YouTube, Display, Gmail, Discover, and Maps. For home services, PMax is most effective as a supplementary channel that builds brand awareness and captures customers earlier in their research process. A homeowner who sees your roofing company's ad on YouTube today might search for "roof replacement near me" next month. PMax can also drive strong results for service-area businesses through its Maps placements.
The recommended approach for most home service businesses is to start with LSAs and Search, then add Performance Max once your Search campaigns are generating consistent results and you have the budget to expand. Within groas, all three can be managed from a single platform with the autonomous AI handling bid optimization, budget allocation, and performance monitoring across all campaign types simultaneously.
Here is a fact that fundamentally changes how Google Ads should be managed for home services: the majority of leads come via phone call, not form submission. A homeowner with a burst pipe does not want to fill out a contact form and wait for an email response. They want to call someone and get help immediately.
This means that if you are running Google Ads for a home service business and not tracking phone calls as conversions, you have no idea which campaigns, keywords, and ads are actually generating business. Google cannot optimize your campaigns for phone calls if it does not know which clicks lead to calls. You might be pouring budget into keywords that generate lots of website visits but no phone calls, while underfunding the keywords that ring your phone off the hook.
At minimum, you need Google forwarding numbers on your ads (call extensions and call-only ads) so Google can track calls directly from your ads. Beyond that, you need dynamic number insertion on your landing pages so that when someone clicks an ad and then calls the number on your website, that call is attributed back to the specific keyword and ad that drove the visit.
The next level of sophistication is call outcome tracking. Not every phone call is a good lead. Some calls are wrong numbers. Some are people asking for a service you do not offer. Some are price shoppers who will never book. Ideally, you want to feed back data to Google about which calls resulted in booked jobs, and even better, what those jobs were worth. This is the concept of offline conversion tracking, where you tell Google "this click led to a phone call that led to a $8,000 job" and the algorithm learns to find more people like that one.
groas integrates with your CRM and call tracking systems to automate this entire process. Call data flows back into Google Ads automatically, so the AI can optimize for the calls that actually become revenue, not just call volume. This is the difference between a Google Ads account that optimizes for "more phone calls" (which might mean more tire-kickers) and one that optimizes for "more phone calls that result in booked jobs worth $5,000 or more."
Negative keyword management is critical in every industry, but home services might have the most diverse set of wasteful search terms of any vertical. Without aggressive negative keyword lists, a significant portion of your budget will go to clicks that never had a chance of becoming customers.
Here are the categories you need to block and the terms to include in each.
DIY and how-to queries are the biggest budget drain for most home service businesses. Searches like "how to fix a leaky faucet," "DIY AC repair," "how to patch a roof leak," "unclog a drain myself," and "fix furnace pilot light" are from people who explicitly do not want to hire someone. Add negatives for terms like "how to," "DIY," "myself," "tutorial," "instructions," "guide," "tips," "video," and "steps." This single category of negatives will save most home service businesses hundreds of dollars per month.
Job seeker queries appear constantly in home services. "HVAC technician jobs," "plumber salary," "roofing jobs near me," "electrician apprenticeship," and "pest control hiring" are all searches that will match your ads if you are bidding on terms like "HVAC," "plumber," or "electrician" without proper negatives. Block "jobs," "job," "career," "careers," "salary," "hiring," "apprentice," "apprenticeship," "certification," "license," "training," and "school."
Areas you do not serve should be excluded both through location targeting settings and through negative keywords for city and neighborhood names outside your service area. If you serve the northern suburbs but not the southern part of the metro, add the southern city names as negatives.
Competitor brand names are worth adding as negatives unless you are deliberately running competitor targeting campaigns (which is a separate strategy with its own economics). If you are a local HVAC company, you probably do not want to pay $20 per click when someone searches for "Trane" or "Carrier" looking for the manufacturer's website.
Service types you do not offer matter more than you think. A plumber who does not do well work should negative "well pump," "well water," and "well repair." An electrician who does not do solar installations should block "solar," "solar panel," and "solar installation." An HVAC company that does not service commercial buildings should add "commercial HVAC," "commercial air conditioning," and similar terms.
Price and cost research queries often indicate someone who is not ready to hire. "How much does a new roof cost," "average plumber rates," "cheapest HVAC repair" are informational searches. Whether to block these depends on your strategy. Some businesses find value in bidding on cost queries because the searcher is clearly considering the service. Others find that these clicks rarely convert. Test both approaches and check your data.
The challenge with negative keywords is that the search landscape constantly evolves. New wasteful queries appear regularly, and what you blocked last month may not cover what is appearing this month. groas handles this automatically with continuous search term monitoring and real-time negative keyword updates. Instead of reviewing your search term report once a month (or never), the autonomous AI catches and blocks wasteful queries as they appear, every single day.
The landing page is where home service businesses lose the most money without realizing it. You can have perfect campaign structure, flawless keyword targeting, and compelling ad copy, and still waste your entire budget if the page people land on does not convert. The average conversion rate in home services is around 7 to 8%, which means more than 92 out of 100 clicks leave without calling or submitting a form. Improving your landing page from 7% to 14% conversion rate effectively cuts your cost per lead in half without spending a single additional dollar on ads.
Here is what your home service landing page needs.
Your phone number, massive and clickable, at the top of every page. This is not negotiable. On mobile (which is where the majority of home service searches happen), your phone number should be the most prominent element on the page. One tap to call. No hunting, no scrolling, no searching for a "contact" page.
Licensing and insurance information, displayed prominently. Homeowners hiring for significant work want to know you are licensed, bonded, and insured. Do not bury this in your footer. Put it near the top, ideally with your actual license numbers or a badge showing your credentials.
Reviews and social proof. Display your Google star rating, the number of reviews, and a few selected testimonials with the customer's name and city. For home services, reviews are not a nice-to-have; they are the primary trust signal. Homeowners are choosing between three or four contractors, and the one with 247 five-star reviews wins over the one with 12 reviews every time.
Before-and-after photos of your actual work. Stock photos signal "generic business that might not even be real." Real photos of real projects signal competence and trustworthiness. A roofer showing the progression from storm damage to completed replacement. A plumber showing a bathroom remodel. An HVAC company showing a clean professional installation. These photos do more to build trust than any amount of ad copy.
Online booking or scheduling capability. Not everyone wants to call, especially for non-emergency services. An online scheduling tool for estimates or service appointments captures the leads who prefer to book digitally. Keep the form short: name, phone number, address, service needed, preferred time. Every additional field reduces conversions.
Service-specific content that matches the ad they clicked. If someone clicked an ad for "water heater installation," they should land on a page about water heater installation, not your homepage. This page should describe the service, list brands you work with, show relevant photos, include pricing information (even if it is "starting at" pricing), and have its own reviews from water heater customers specifically if possible.
Response time commitment. "We respond to all inquiries within 30 minutes" or "Same-day service available" gives the homeowner confidence that calling or submitting a form will actually get them help quickly, not leave them waiting.
This is the most important section of this entire article for home service businesses spending $3,000 or more per month on Google Ads.
In home services, the value gap between leads is massive. A plumbing lead might be someone with a dripping faucet ($150 repair) or someone who needs a complete bathroom renovation ($15,000 project). An HVAC lead might be someone who needs a capacitor replaced ($250 fix) or someone whose 20-year-old system needs full replacement ($8,000 to $12,000 job). A roofing lead might be a small patch job ($500) or a full roof replacement ($12,000 to $25,000).
If your Google Ads account is optimized to maximize the number of leads (which is the default behavior), Google's algorithm will find the cheapest leads it can. Cheap leads tend to be small jobs, price shoppers, and people who are not particularly motivated to actually hire someone. The algorithm has no incentive to find you $12,000 roof replacement customers when it can generate three $500 patch job leads for the same cost.
The solution is optimizing for lead value, not lead volume. This requires two things.
First, you need to track which leads become customers and what those jobs are worth. When a phone call from Google Ads turns into a $9,000 HVAC installation, that data needs to flow back to Google so the algorithm learns "the type of person who searched for this keyword, at this time of day, from this location, on this device, tends to generate high-value jobs."
Second, you need a bid strategy that tells Google to optimize for conversion value rather than conversion count. Instead of "get me the most leads for my budget" (maximize conversions), the strategy becomes "get me the most revenue for my budget" (maximize conversion value). Over time, the algorithm learns to pursue the $12,000 roof replacement leads even if they cost $300 per lead, because the return on that lead is dramatically higher than three $500 patch job leads at $100 each.
This is where the real power of autonomous AI management becomes apparent. groas integrates with your CRM or field service management software to automatically pull job values and feed them back to Google Ads as offline conversions. The roofer does not need to manually enter which leads became jobs and what they were worth. The plumber does not need to export data from ServiceTitan and upload it to Google Ads every week. The data flows automatically, and groas uses it to continuously refine which keywords, audiences, and placements generate the highest-value jobs, not just the most phone calls.
A roofer who switches from optimizing for lead volume to optimizing for lead value typically sees their average job value from Google Ads leads increase by 30 to 50% within 60 to 90 days, even as their total lead count may decrease slightly. Fewer leads, much more revenue. That is the transformation.
Most home service businesses are currently using one of three approaches to generate leads from Google, and each has significant downsides.
Doing it yourself is the cheapest option but typically produces the worst results. A skilled HVAC technician or roofer has no reason to understand keyword match types, bid strategies, negative keyword management, or conversion tracking. The learning curve is steep, the time investment is significant (10 to 15 hours per month minimum to manage campaigns properly), and the cost of mistakes is high. Every dollar wasted on a wrong click or a bad keyword is a dollar that could have been spent on a click that generates a $10,000 job. Most tradespeople who manage their own Google Ads are leaving 30 to 50% of their budget's potential on the table.
Hiring a local marketing agency costs $1,000 to $3,000 per month on top of your ad spend. A good agency brings expertise and handles the technical complexity. But agencies serve multiple clients simultaneously, and your account gets a fraction of a campaign manager's attention. Most agencies review your campaigns weekly or biweekly. They make adjustments in batches. They are not watching your account at 2 AM when emergency plumbing searches spike, or immediately after a storm when roofing demand explodes. They also have limited visibility into which leads became actual jobs unless you tell them, which most business owners do not do consistently.
Using lead generation platforms like Angi (which now encompasses both the old Angie's List and HomeAdvisor) means paying per lead. Costs range from $15 to $200 per lead depending on the service type and market. Leads are often shared among 3 to 5 contractors, meaning you are competing with other businesses for the same homeowner's attention. Response speed becomes the primary differentiator, with contractors who call within 5 minutes seeing dramatically higher conversion rates. The leads you receive are of highly variable quality, and while the platforms have dispute processes, many contractors report frustration with being charged for poor-quality or out-of-area leads. You also do not own any of the customer relationship or data; you are renting leads on someone else's platform.
Autonomous AI management with groas is the fourth option. At a fraction of the cost of an agency, groas provides 24/7 campaign management with continuous optimization, not periodic check-ins. It handles everything from bid adjustments and budget allocation to negative keyword management and performance monitoring. It responds to seasonal demand shifts and weather-driven spikes in real time. And because it integrates with your business systems, it optimizes for job value, not just lead count.
The math for a typical home service business: a roofer spending $5,000 per month on Google Ads with a $1,500 per month agency saves $1,421 per month by switching to groas, while likely seeing improved lead quality because the AI manages negative keywords, bids, and optimization continuously rather than in weekly batches. That savings compounds to over $17,000 per year, which covers a lot of ad spend or a lot of new equipment.
If you are not running Google Ads yet, start with Google Local Service Ads. The setup is straightforward, the pay-per-lead model limits your risk, and the Google Verified badge builds immediate trust. Once you are generating consistent leads from LSAs, add Search campaigns with the emergency/scheduled/maintenance structure described above. Start with your highest-margin service and expand from there.
If you are running Google Ads but results are mediocre, audit three things immediately. First, check your negative keywords. Pull your search term report for the last 90 days and look for DIY queries, job searches, and out-of-area clicks. This alone could save you 15 to 25% of your budget. Second, verify your call tracking is set up and working. If Google does not know about your phone call conversions, it cannot optimize for them. Third, check your landing pages. Are they service-specific, mobile-optimized, and built to convert? Or are all your ads pointing to your homepage?
If you are spending $3,000 or more per month and want to maximize results, implement offline conversion tracking to feed job values back to Google, switch your bid strategy to maximize conversion value, and either hire someone who will manage your account actively (daily, not weekly) or use groas to handle it autonomously. The businesses that make this shift, from optimizing for lead count to optimizing for lead value, see the most dramatic improvement in their Google Ads ROI.
Your budget should be based on your market, trade, and growth goals, not an arbitrary number. A starting point for most home service businesses is $1,500 to $3,000 per month in ad spend, which provides enough data for the algorithm to optimize while generating a meaningful number of leads. Businesses in competitive metros or high-value trades (roofing, HVAC installation) often spend $5,000 to $15,000 per month. The key metric is not how much you spend but your return on that spend. If every $200 in ad spend generates a $5,000 job, spending more is just multiplying profit.
It depends entirely on your trade and the type of work. For high-volume services like plumbing repair and pest control, target $30 to $100 per lead. For standard services like HVAC repair and electrical work, $100 to $250 is typical. For premium services like roofing replacement, bathroom remodels, and HVAC installations, $200 to $500 per lead can be perfectly profitable because the job value is $10,000 or more. Always evaluate CPL against your average job value and close rate, not against an arbitrary benchmark.
Both. They serve different functions and appear in different positions on the search results page. LSAs appear at the very top and capture the most urgent, ready-to-hire searchers on a pay-per-lead basis. Search ads appear below LSAs and give you full control over keywords, messaging, and landing pages. Running both maximizes your visibility and captures different types of customers. Most home service businesses find that LSAs generate the highest-intent leads while Search ads provide more control and scalability.
The most effective approach is to increase budgets 2 to 4 weeks before your known peak seasons and decrease during slow periods. For HVAC, this means ramping up AC-related budgets in late April and heating budgets in September. For roofing, budgets should increase after major storms in your area. Manual management of seasonal budgets requires constant attention, which is why many home service businesses use autonomous AI tools like groas that adjust budgets and bids automatically in response to real-time demand shifts.
This is the lead quality problem, and it usually stems from one or more of these issues: your campaigns are not using negative keywords aggressively enough (so you are attracting DIY searchers and tire-kickers), your bid strategy is optimizing for lead volume rather than lead value, you are not tracking which leads become jobs (so Google has no data to learn from), or your landing page does not pre-qualify visitors (it should communicate your service area, pricing range, and the types of work you do). Implementing offline conversion tracking and switching to a value-based bid strategy typically resolves this within 60 to 90 days.
Lead generation platforms like Angi and HomeAdvisor serve a purpose, especially for new businesses building initial volume. But they have fundamental limitations: leads are often shared with 3 to 5 competitors, you have no control over quality, costs per lead typically range from $15 to $200 with high variability, and you do not own the customer relationship or data. With Google Ads (especially when managed by autonomous AI like groas), you control your own campaigns, build your own brand presence, generate exclusive leads that only come to you, and accumulate data that makes your advertising more effective over time. Most home service businesses that run both find Google Ads delivers better ROI and eventually phase out or reduce their reliance on third-party lead platforms.
groas provides autonomous AI management of your entire Google Ads account. For home service businesses specifically, this means continuous negative keyword management that blocks DIY queries, job seekers, and out-of-area searches as they appear. It means real-time bid and budget adjustments that respond to seasonal demand changes and weather-driven spikes. It means integration with your CRM or field service software to track which leads become jobs and what those jobs are worth, enabling the AI to optimize for revenue rather than raw lead count. And it means 24/7 optimization at a fraction of the cost of an agency, freeing you to focus on running your business and doing great work for your customers.
