Optmyzr Reporting Tools 2025: Are They Worth the Hype?
Optmyzr Reporting 2025 review: features, setup time, real user pain-points & why AI-powered groas delivers clearer PPC insights in minutes-no dashboards required.
In 2025, as search queries grow more specific and user expectations for personalized experiences continue to rise, dynamic landing pages are no longer a luxury, they’re a necessity. These pages adapt their content in real-time based on the user’s search intent, creating a tailored experience that can significantly boost conversion rates, lower bounce rates, and improve your Google Ads Quality Score. This article will guide you through the process of creating dynamic landing pages for Google Ads in 2025, with a special focus on how groas can simplify and enhance this process. By the end, you’ll have a clear understanding of why dynamic landing pages matter and how to implement them effectively to stay ahead of the competition.
To create a dynamic landing page, you need to pass data from the user’s search query to the page itself. Google Ads allows you to use URL parameters to capture this information. For example, you can append parameters like ?keyword={keyword} to your landing page URL, which will pass the user’s search term to the page. This data can then be used by scripts or tools to dynamically adjust the content.
Here’s how it works:
This foundational step ensures your landing page can adapt to the user’s search intent.
Option 1: Manual Coding with JavaScript or Server-Side Scripting
You can build dynamic landing pages by writing custom JavaScript for client-side changes or using server-side scripting languages like PHP or Python for more complex adjustments. While this offers full control, it has significant downsides:
This method works if you’re a developer, but it’s not ideal for most users.
Option 2: CMS Plugins
If you use a content management system (CMS) like WordPress, Joomla, or Drupal, plugins can help you add dynamic content. These tools insert placeholders that update based on URL parameters, such as a user’s search term. Here’s how they fit in:
This is a good option for smaller campaigns or users already comfortable with a CMS.
Create a landing page template that can accommodate dynamic elements. Identify which parts of the page will change, such as the headline, subheadline, images, or CTA, and ensure the design remains visually appealing across all variations. Keep the structure modular so that dynamic content integrates seamlessly without breaking the layout.
In 2025, page speed remains a critical factor for both user experience and Google’s Quality Score. Dynamic landing pages can sometimes slow down due to real-time content adjustments, so optimize your pages by:
Tools like groas often include built-in optimization features to ensure fast load times, even with dynamic content.
Even with the best setup, testing is essential to maximize performance. Use A/B testing to compare different versions of your dynamic landing pages. Test variations in headlines, images, CTAs, and layouts to see what resonates most with your audience. AI-driven platforms can automate this process, identifying top-performing elements quickly and adjusting the pages accordingly. By following these steps, you can create dynamic landing pages that are personalized, fast, and optimized for conversions.
Once you've connected or created a fresh google ads campaign on groas, navigate to the top right of the page and click on the 'Manage Landing Pages' button.
Add a landing page URL and give this page a name within groas for identification purposes. Now comes the bit of choosing what bits on your landing page you want to dynamically swap out based on the user intent. The most common question we get is how many selectors to include for best results to which we say there is no right or wrong answer. Some of our customers have as many as 15 selectors per page whilst others have as few as 3 and see a big uptick in conversions from just having those alone. This is also super dependent on what your landing page looks like and the niche that you're in. Sometimes less is more.
Giving groas the information on which selectors to swap out is easy. Simply highlight the text in your browser, right click the highlighted section and click the 'Inspect' button.
Clicking 'Inspect' will open the dev tools on your browser and highlight the HTML of the text you just selected. All you have to do is right click the highlighted text and click 'Copy Selector'. You can then go back into groas and paste the CSS of the copied selector into the CSS Selector field.
The final step is to give groas as much context as possible as to what this selector does on the page. Tell groas the purpose of this piece of content on the page and some instructions for how it should generate new content for it in future. If you want to do any funky formatting then make sure to tick the 'Formatted Text' button otherwise leave as is for it to render in the same style as what the original content was.
You can add as many selectors as your heart desires and once thats all done simply click 'Create Landing Page' and groas will start automatically generating custom variations of your base landing page to match the keywords in your campaign. Now you can sit back, relax and watch groas scale your camapigns to heights previously never imagined.