Industry Expert Thoughts

AI Overviews caused a 34.5% organic CTR drop and 28% CPC increase. Learn why your Google Ads costs are rising and 10 strategies to adapt effectively in 2025.

AI Max vs Performance Max: understand the key differences, when to use each, and which delivers better results. Complete 2025 comparison with decision framework.

Google's Smart Bidding Exploration delivers an 18% increase in converting categories. Learn how this game-changing update works and why autonomous AI is now essential.

Complete guide to advertising in Google AI Overviews and AI Mode. Learn optimization strategies, eligibility requirements, and bidding tactics for 127% higher conversion rates in 2025.

Complete guide to Performance Max negative keywords in 2025: March's 10,000 limit increase, August's keyword lists rollout, strategies & groas AI optimization.

Discover the 7 best WordStream alternatives in 2025. Compare groas, Optmyzr, Opteo, PPCrush & Adzooma with pricing, features & performance data. Free options included.

Privacy Sandbox October 2025 live updates: Cookies staying, APIs underperforming. Latest CMA position, industry adoption rates, what's working now.

WordStream alternative: groas.ai automated Google Ads achieves 35-50% ROI vs 20-30% with zero-minute workweek. $99/month vs $294+. Start free trial.

Complete list of 200 negative keywords for Google Ads campaigns. Reduce wasted spend by 67% and improve conversion rates with strategic implementation.